If you’ve got a business of any size (even if it’s just you at home), I probably don’t have to convince you that you need to build a business website at your own domain name.
Your customers expect you to have a website to consider you a legitimate business.
That’s why we started offering our web hosting services way back in 1995. But a lot has changed in those 18 years. Just having a website isn’t enough for many businesses.
Most businesses also need a mobile website.
If you’re wondering why, remember the immortal (if apocryphal) words of the notorious bank robber Willie Sutton. When asked why he robbed banks, Sutton is said to have responded, “Because that’s where the money is.”
That’s a pretty concise summary of why you need mobile site for your business. More and more, mobile is where your customers are. And if that’s where your customers are, that’s where your money is.
Consider these stats from a 2012, Google-sponsored study of smartphone usage called Our Mobile Planet (PDF):
- 96% of smartphone users have researched a product or service on their device
- 94% of smartphone users look for local information on their phone
- 90% purchase, contact the business or take another action after local research
- 66% access the Internet every day on their smartphone
- 57% search on their smartphones every day
- 37% have researched on their smartphone and then purchased on a computer
- 35% have made a purchase on their phone
- 32% have researched on their smartphone and then purchased the product offline
That’s a lot of money to leave on the table.
Also consider that smartphone penetration is still growing and 31% of smartphone users expect to make even more mobile purchases in the future.
That’s why most of our web hosting plans and all of our ecommerce hosting plans include a mobile website with click-to-map and click-to-call functionality. Because we don’t want you to miss out on the ever-growing mobile market of smartphone and tablet users.
These are the EarthLink Web Hosting plans that include a mobile-optimized website:
- Business Website Plus web hosting service
- eCommerce Website Plus ecommerce hosting service
- Standard Design & Marketing Website – professional web design and web hosting service
- Premium Design & Marketing Website – professional web design and web hosting service
- eCommerce Design & Marketing Website – professional web design and ecommerce hosting service
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